Jacksonville Jaguars Giant Video Boards “Not A Luxury”


Dec 23, 2012; Jacksonville, FL, USA; Jacksonville Jaguars mascot Jackson De Ville cheers on his team before the game against the New England Patriots at EverBank Field. Mandatory Credit: Melina Vastola-USA TODAY Sports

Sometimes it’s just great being an American football fan.  Nothing is too big or too flashy for football.  Well, maybe if you play in Green Bay some things are.  But for the rest of the league, things like giant video boards, actual seats with backs, and glitter helmets that make your numbers “pop” are just a normal part of it all.

Ok, maybe not the glitter helmets.

For the Jags, as they try to revamp their branding, the next big step is a giant video board.  According to team president Mark Lamping, the proposed boards are not a luxury for the fan experience:

"We think it’s a fundamental part of your experience when you go to the games.  If we can’t deliver a good experience, then you’re not going to come. The financial consequences are not good for anyone."

In an age where high definition television makes watching a game from the stadium seem less spectacular, the Jags hope to go big or go home…literally.  Having the largest video boards in the league will hopefully bring more people to the stadium so that the team can take off the tarps and open up all of Everbank Field.  “We’d rather do it sooner than later, and if we can do some things that can make your experience better, we know you’ll come in greater numbers,” Lamping said while speaking at a fan forum.

I’d love to see Jacksonville atop other stadiums as the best in the business.  Keeping The Bank up to date and state-of-the-art is important if the Jags hope to remain relevant.

– Luke N. Sims

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