4 Jacksonville Jaguars players who cannot afford to get complacent in 2023

No. 2 Jaguars player that can't get complacent: Zay Jones, WR

Some players need more time than others to reach their potential. In the same breath, some need the right spot (or team) to put it all together. Zay Jones is a prime example of the latter scenario. Jones, a second-round pick in the 2017 draft, wasn't a bad player per se during his tenure with the Buffalo Bills but he wasn't a game-changer either. This may have led the Bills to ship him to the Las Vegas (then Oakland) Raiders during the 2019 season.

Even though Jones flashed at times with the Silver and Black, he once again wasn't someone who could consistently come through. But then, he signed with the Jags last offseason and he showed he could indeed be a difference-maker.

In his first season with the Black and Teal, the former East Carolina Pirate set new career bests for catches and receiving yards. Similarly, he came in clutch at key times, including the game-winning, two-point conversion that put the Jags on top of the Baltimore Ravens in Week 12.

What makes his breakout season even more satisfying is that general manager Trent Baalke originally faced lots of criticism for giving Jones a top-market deal (guilty as charged, sorry). In the end, they got the last laugh, as Jones became an integral piece of the Jacksonville offensive puzzle. However, he can't rest on his laurels in 2023 and needs to once again give Trevor Lawrence a dependable target to count on.