Jaguars social media team's latest post seems like a shot at Brian Thomas Jr.

• The Jaguars want physical, tough players.
Jacksonville Jaguars Head Coach Liam Coen talks with Jacksonville Jaguars wide receiver Brian Thomas Jr. during an NFL training camp session ten at the Miller Electric Center, Tuesday, Aug. 5, 2025, in Jacksonville, Fla. [Doug Engle/Florida Times-Union]
Jacksonville Jaguars Head Coach Liam Coen talks with Jacksonville Jaguars wide receiver Brian Thomas Jr. during an NFL training camp session ten at the Miller Electric Center, Tuesday, Aug. 5, 2025, in Jacksonville, Fla. [Doug Engle/Florida Times-Union] | Doug Engle/Florida Times-Union / USA TODAY NETWORK via Imagn Images

One of the biggest storylines coming out of Week 2 was Brian Thomas Jr.'s apparent lack of effort. The Jacksonville Jaguars lost 31-27 to the Cincinnati Bengals, but might have won had the sophomore wideout played better. And while the Jags are now focusing on the matchup against the rival Houston Texans, it looks like their social media team is taking a few jabs.

Trevor Lawrence's accuracy wasn't always great. However, Thomas had a chance to reel in a handful of passes but didn't make an attempt, seemingly avoiding getting hit. This led to an unremarkable statline of four catches for 49 yards on 12 targets.

And following the loss, the Jags' social media team has made it a point to emphasize that several players take pride in something Thomas appeared to lack in Week 2: Toughness.

The Jaguars post about Bhayshu Tuten's and Brenton Strange's toughness

Days after the loss to the Cincinnati Bengals, the Jaguars social media team posted videos of tight end Brenton Strange and running back Bhayshul Tuten. Both players talk about their physicality on their respective clips.

Tuten is know of his speed and burst but says that being physical is part of his game.

"Always been a part of my game since young, "Tuten said. "I'm a fast running back, but I also like to run between the tackles, and I don't shy away from contact, always been like that since young. So it's just who I am, a part of me. So I take it as a positive in my game."

For his part, Strange says that he'll never hesitate to showcase his blocking chops, pointing out that he's been physical dating back to his Penn State days. Here's what the third-year tight end had to say when he was shown the hit he laid out on safety Tre'vor Moerigh in the season opener.

"I gotta show him a playmaker through my blocking. That's what I gotta do. I mean, I'm just taking my same track as I always do, inside leg for the backside tackle, and I'm really supposed to probably hit No. 52, but he played it so tight that I didn't see him, and I saw No. 7, but No. 7 didn't see me. So you go back in the Penn State files," Strange said.

As you can see, Tuten and Strange talked about toughness. It's abundantly clear that the team is putting an emphasis on the physical part of the game. And that's something that has defined general manager James Gladstone's approach to finding intangibly rich players.

Now, the posts may or may not have been shots at Brian Thomas Jr., but there's no doubt that the Jaguars want him to play better than he did in the Bengals loss. In his defense, he was apparently dealing with a wrist injury that wasn't previously disclosed. If that's the case, that would explain his reluctance to fight for the ball. But if he's going through something that's not physical, he'll need to figure things out quickly.

Regardless of the reason Brian Thomas Jr. was unremarkable in Week 2, the Jaguars are making it clear, through their social media team, what they expect from their players.

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