Jacksonville Jaguars may be AFC South’s most improved, but will it matter?

The Jacksonville Jaguars have to make winning the offseason matter in 2017.

“Win lunch” has become a common phrase heard when discussing the Jacksonville Jaguars since Tom Coughlin returned to his former team as the executive vice president for football operations. Coughlin wants to win everything and that extends to even the most mundane of things.

This is about changing culture. It’s about shifting the keep improving mentality of former head coach Gus Bradley out the door and demanding that every single part of the day should be about winning.

“Winning is what this thing is all about” comes off as the battle cry for a team that has too often been satisfied being a paper tiger. While the Jags may look improved, “built” or ready to compete on paper, the fact of the matter is that the Jags have been anything but in recent years.

So when Bleacher Report lists the “Jacksonville Jaguars (again)” as the most improved team of the AFC South following free agency, it isn’t just mocking, it’s accurate. The Jags win on paper and win when it doesn’t matter. Too often, the team has failed on the football field.

“It feels as though the Jacksonville Jaguars have won about five consecutive offseasons, which is rather odd considering the Jags haven’t won more than five games in a single season since 2010,” writes Brad Gagnon in the above article. It’s a feeling of deja vu and a feeling of frustration. It’s fair to say that it’s a feeling that some Jags fans have come to revel in and then quickly mistrust.

When the regular season finally does roll around, the Jags need to prove that this time it matters. This time the Jaguars aren’t going to be a paper tiger, they’re going to be a flesh and blood big cat that can take the game to any opponent.

Next: What holes need to be fixed in the 2017 NFL Draft?

Otherwise, as Coughlin has noted, what’s the point?