Jaguars President Mark Lamping Talks Video Boards


Oct 27, 2012; Jacksonville, FL, USA; A general view of the stadium and field before the game between the Florida Gators and the Georgia Bulldogs at EverBank Field. Mandatory Credit: Rob Foldy-USA TODAY Sports

Jacksonville Jaguars president Mark Lamping sat down with to talk about what it has been like one year in.  The new video board that will be going up at Everbank Field were a primary focus of part two of the discussion.

The Jags aim to have the largest video boards in the league.  This massive improvement has many different causes.  Chief among them is the desire to interact and connect with fans on a more direct level.  Fans today don’t need to go to the game in order to get a full experience.  It’s not just high definition television that makes everything come together; it’s the ability to look up any stat you want, the ability to hear analysis beyond just seeing the ball move up and down the field, and the ability to dive deeper statistically.  There’s only so much room on a video board and a number of them are far too small to even add stats.  The Jaguars aren’t just aiming to keep up with other teams, they are trying to keep up with what you can do at home.

The monstrous video board proposed will be able to give the fan more than just instant replays.  It will be able to give fans more detailed information as the game progresses.  “Being connected is an integral part of how fans consume the National Football League. The primary conduit that we have within the stadium to be able to deliver the content our fans want, whether it’s multiple replays, game action from throughout the NFL, fantasy football stats, in-game stats – the list goes on and on – the platform we have to deliver that content is the scoreboards,” said Lamping.  That connection ensures that fans are sacrificing anything when they go to a game.

To me, I’m excited that the Jags will have something that no other team has.  They will be the best at an important aspect of the game day experience.  Lamping didn’t directly say it, but I think he likes being ahead of the other teams as well.  “There’s also an aspect of the scoreboard that it’s something we can do to separate the stadium from every other NFL stadium,” is the closest Lamping came to agreeing with me.

– Luke N. Sims

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