Jacksonville Jaguars owner Shahid Khan pledges to make a ticket to Everbank the hottest ticket in the NFL. Mandatory Credit: Jake Roth-US PRESSWIRE

Anything the Jaguars do these days is sure to be met with the jabbering of the peanut gallery. Today, the franchise confirmed that they will be playing four “home” games in London during the 2013-2016 seasons. New owner Shad Khan has expressed his interest in pioneering new marketing strategies for the Jaguars and has already begun this venture by hiring Mark Lamping for the role of team president in an effort to grow the franchise’s regional brand throughout north Florida and south Georgia, due to his success in achieving a similar effort for the St. Louis Cardinals while serving as their team president for more than 13 years. Khan also expressed in his first public address as team owner his interest in building the Jaguars’ international brand by offering to play “home” games abroad and his press conference today confirmed that he and NFL Czar Roger Goodell have agreed to do so. Some people are intrigued, while some think this can only bring more harm than good. The truth is that this shrewd business decision is not a maneuver aimed at the short-term, but a low-risk, high-upside gamble that seeks to parlay the Jaguars clandestine momentum of the last few years into an explosive worldwide coming out party that will cement our home in Jacksonville and force audiences domestic and abroad to rethink their perception of the Jaguars franchise.

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