Updating Everbank Field has become a “vital” part of keeping the Jacksonville Jaguars up to date, says owner Shahid Khan. Khan sat for an interview with Forbes to talk over everything from front office changes to HDTV effects, but the scoreboard may be the biggest thing for the Jaguars and the Jacksonville community.
It’s a publicly-owned stadium and there are a lot of events other than us. The stadium, the scoreboard is not the cutting edge state of the art and you need that. The city needs that to attract a BCS game, the Florida-Georgia game and a lot of other sports. But we need it to have an experience where people want to go to the stadium far above their HDTVs at home.
Khan has his eyes on anything from cold-calling business to playing games in London to letting kids shorter than 34 inches into games free, all to improve the fan’s experience at The Bank. It’s the kind of focus on the fan that is becoming a signature part of Khan’s ownership of the Jags.
The new scoreboards will be the biggest in the NFL and will enable the fans at the game to get more than just the occasional replay. It will provide an experience that gives the fan more than just the price of admission and ability to enjoy a game with thousands of other fans. Looking to catch up with what computers and HDTVs can do for fans at home, the Jaguars are serious about their investment in Jacksonville and Everbank Field. Last season they improved the locker rooms and this year they are showing it’s about the fans as well.
- Luke N. Sims
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