Jacksonville Jaguars New Logo Released!

The Jacksonville Jaguars have unveiled their new logo and it’s a pretty big departure from the old.  If you like things Jaguar-y and gold, then you should like it.  The new logo gives owner Shad Khan a unique stamp on his team, providing a departure from the old (the old logo was in use since 1995) era and into the new.  It looks decent and is a pretty big departure from the original, unlike some teams (think Cardinals).

The changes to the ears, jaw, and color are pretty abrupt.  Keeping the teal as the team transitions to more black and gold is nice.  The eyes have more depth and are a little more empowered than they were before.

Personally I don’t think this plays as well as the old logo, but then again I’m rather opposed to change.  This looks a bit less logo-ish and more accurate/realistic in its structure and more cartoonish in its art.  It looks much better in front of the gold above than it does against white.  This is the direction the Jaguars are choosing to go though, so we’ll be rooting for them either way.

There is also an alternate to pay homage to the military history of Jacksonville.  I think it’s a bit better.

Shield logo for military homage.

The uniforms will be rolled out at a different date, dependent upon the NFL which controls when those will be revealed.

What do you guys think about the new logo?

Do you Like the New Jaguars Logo?

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- Luke N. Sims

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  • Messina

    I like it for the most part, I could do without the two black spots above the eye though. It will take some getting used to that’s for sure.

    • LukeNSims

      I didn’t even notice the black sports above the eye until you pointed them out…now I can’t stop seeing them.

      • Messina

        you can thank my Mrs. for that one :)

      • Messina

        You know, the more I look at it the more I like it. Hold up the old logo beside it and it just looks more bad ass. The teeth are more realistic, there is more teal on the tongue, and the eye doesn’t look like its rolling back into its head.

        • LukeNSims

          Yeah, it’s starting to grow on me. As I read more articles and continue seeing it crop up, I start to associate with Jags football (maybe that’s not a good thing?). So it’s starting to solidify in my mind.

          The Jags Facebook page was filled with people that hated it though.

  • vallenii

    I like the new logo especially against a dark background. Though, the shield is a great touch … I do not see how it plays to our large Navy presence in Jacksonville.

    • LukeNSims

      I don’t either, but the official statement from the team seems to think so!

      • Messina

        Well its the secondary logo that is supposed to play into the Naval presence because it looks likes a military patch. In addition, I showed the new logo to a friend and his first words were “bad ass.”

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