The Jacksonville Jaguars have unveiled their new logo and it’s a pretty big departure from the old. If you like things Jaguar-y and gold, then you should like it. The new logo gives owner Shad Khan a unique stamp on his team, providing a departure from the old (the old logo was in use since 1995) era and into the new. It looks decent and is a pretty big departure from the original, unlike some teams (think Cardinals).
The changes to the ears, jaw, and color are pretty abrupt. Keeping the teal as the team transitions to more black and gold is nice. The eyes have more depth and are a little more empowered than they were before.
Personally I don’t think this plays as well as the old logo, but then again I’m rather opposed to change. This looks a bit less logo-ish and more accurate/realistic in its structure and more cartoonish in its art. It looks much better in front of the gold above than it does against white. This is the direction the Jaguars are choosing to go though, so we’ll be rooting for them either way.
There is also an alternate to pay homage to the military history of Jacksonville. I think it’s a bit better.
The uniforms will be rolled out at a different date, dependent upon the NFL which controls when those will be revealed.
What do you guys think about the new logo?
- Luke N. Sims
You can also find me on Twitter @LukeNSims